Branding

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Pride Month for brandsânavigating LGBTQ+ marketing amid the culture wars

May 31st, 2023

In recent years, June has been a time for brands to showcase their inclusivity and try to be seen as modern and progressive in support of Pride Month and the LGBTQ+ community. That is not the case this year, at least for now. Amid a frenzy...
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Meat, dairy, agriculture products from Washington to get a branding boost under new law

May 31st, 2023

An audit found Washington is one of just seven states without a statewide agricultural branding program.

THURSTON COUNTY, Wash. — Products grown, raised, and sold in the state of Washington will get marketing assistance and branding from the state.

<a href="https://app.leg.wa.gov/billsummary?BillNumber=5341&Year=2023&Initiative=false"...
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Viral YouTube stuntsâhow brands are partnering with the creators behind them

May 30th, 2023

Muddy Bites, a direct-to-consumer snack brand that sells miniature waffle cones, set out last week to build the world’s largest ice cream cone with the help of YouTuber Matthew Beem, known for outlandish stunts such as turning his bedroom into a fish...
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Two years in, Bose’s first CMO outlines his plan for the brand

May 30th, 2023

CMOs don’t have the best reputation in the boardroom. Bose’s top marketer seems to have bucked the trend.

Maybe it’s because there was a clear need for one back in 2021 when the role was created for the first time in the brand’s 60-year history. Or perhaps, it’s because...
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Learn Digital Marketing – The key for business success

May 29th, 2023

In the digital age, where the majority of consumers are connected to the internet, ignoring digital marketing is not an option for businesses. Digital marketing is a powerful tool that can help businesses reach...
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Inside summer-focused brands’ immersive marketing activations for Cannes and Memorial Day

May 29th, 2023

Fashion brands that count summer as their high season are investing in well-timed retail experiences.

For their part, Lilly Pulitzer and Vilebrequin have built out their brand worlds in fresh ways, leveraging summer-themed events and new retail locations.

On May 25, the colorful fashion brand Lilly Pulitzer opened...
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Brand, agency execs speak out on Googleâs latest cookie-killing plan and cookieless identifier challenges

May 28th, 2023

The third-party cookie’s prolonged demise is kinda agonizing. But with Google announcing recently that it will deprecate the ad industry’s de facto identifier for 1% of Chrome users in the first quarter of 2024, perhaps the end of the road is near.

During the Digiday Programmatic Marketing...
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Combative Consumers Change the Marketing Strategy for Target and Bud Light

May 27th, 2023

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