Why it is premium:
- Short, 5 character .com domain name.
- Easy to spell and type.
- Easy to remember for English and non-English speakers.
- It is a first name or family name in some countries.
- Most people will assume your website is your brand plus .com.
- A .com name implies you are more established.
- Search engines (i.e. Google) can favor .com over other extensions.
- Great name for innovative product or services.