Why it is premium:

  • Short, 5 character .com domain name
  • Easy to spell and type
  • Easy to remember for English an non-English speakers
  • It’s shorthand for “To Authorize”
  • Most people will assume your website ends in .com.
  • A .com name implies you are more established.
  • Search engine (Google) can favor .com over other extensions.
  • Great for authentication or security related services

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