Launching a new business? Your wallet probably feels the heat. From LLC filings to hiring staff, stocking inventory, and securing a space—costs add up fast.

When it comes to your website, it’s tempting to cut corners—starting with your domain name. After all, free domain options are out there, and...

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Are you interested in buying the domain name insurance.com? That’ll be $35.6 million. Meanwhile, insuranceguys.biz can be yours for $23 per year.

Market forces have determined that insurance.com is a premium domain and insuranceguys.biz is not. The former conveys legitimacy and contains...

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