Branding

There are 168 articles in this category

FAT Brands promotes Jenn Johnston to chief marketing officer

May 18th, 2023

FAT Brands announced Tuesday the promotion of Jenn Johnston — former president of the Los Angeles-based company’s quick-service division — to chief marketing officer. As a result of her promotion, FAT Brands has announced the appointment of Allison Lauenstein to brand president of Great American Cookies, Marble Slab...
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How Brand Storytelling is evolving with the latest in marketing, ET BrandEquity

May 18th, 2023
<img class="unveil" loading="eager" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/images/responsive/etbrandequity-default.jpg" data-src="https://etimg.etb2bimg.com/photo/100316235.cms" captionrendered="1" alt="

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Storytelling is one of the most important facets of human evolution with its raw power to bring people under a shared ideal (e.g., religion, politics) to drive a common agenda. Great marketing and storytelling often go hand in hand (e.g.,...
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