Branding

There are 168 articles in this category

5 Bad Bunny marketing lessons to grow your brand x100

May 19th, 2023

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Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of agency business in the past year.

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Web3’s branding problem and its futureâhow PepsiCo and others are approaching the space

May 19th, 2023

The Web3 frenzy that once gripped the marketing landscape and spurred brands to feverishly release NFTs or create worlds in the metaverse has died down. But that isn’t to say brands have completely abandoned Web3. In...
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Medspa Local Content Marketing, Branding & Online Visibility Service Expanded

May 19th, 2023

PRESS RELEASE

Published May 19, 2023

With 70% of marketing professionals planning to increase their content output throughout this year, Wings Aloft Media offers medspas a proven framework for improving online visibility.

More information can be found at https://wingsaloftmedia.clientcabin.com

The agency delivers branded, professional articles...
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The Drum | B2B Tech Marketing Too Vague For Buyers, Says LinkedIn Report

May 18th, 2023

Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out, says Aggie Anthimidou (head of technology marketing EMEA & LATAM).

B2B technology now plays...
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FAT Brands promotes Jenn Johnston to chief marketing officer

May 18th, 2023

FAT Brands announced Tuesday the promotion of Jenn Johnston — former president of the Los Angeles-based company’s quick-service division — to chief marketing officer. As a result of her promotion, FAT Brands has announced the appointment of Allison Lauenstein to brand president of Great American Cookies, Marble Slab...
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Branding And How Marketers Can Stay Relevant – And Profitable

May 18th, 2023

The index identifies four strategies winning apps have internalized to build brand and punch above ... [+] their weight.

Getty

Until now, marketers have lived in a world where they thought they had a binary choice. They could...
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How Brand Storytelling is evolving with the latest in marketing, ET BrandEquity

May 18th, 2023

<img class="unveil" loading="eager" src="https://brandequity.economictimes.indiatimes.com/Themes/Release/images/responsive/etbrandequity-default.jpg" data-src="https://etimg.etb2bimg.com/photo/100316235.cms" captionrendered="1" alt="

Representative image

Storytelling is one of the most important facets of human evolution with its raw power to bring people under a shared ideal (e.g., religion, politics) to drive a common agenda. Great marketing and storytelling often go hand in hand (e.g.,...
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AB InBevâs Kona beer surfs into summer with new name, brand refresh

May 17th, 2023

Dive Brief:

Kona Big Wave, a beer brand founded in Hawaii and acquired by Anheuser-Busch (AB) InBev in 2020, launched a new campaign to support a brand refresh, including a new logo and updated packaging, according to a press release.
The effort comes as the brand changes its name...
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