The Drum | Pelotonâs Rebrand And New Offerings âa Smart Shiftâ After Years Of Tumult

The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Exercise and media company Peloton today unveiled a full brand relaunch, complete with a major ad campaign and the announcement of new app subscription...
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