Branding

There are 168 articles in this category

The Drum | Pelotonâs Rebrand And New Offerings âa Smart Shiftâ After Years Of Tumult

May 23rd, 2023

The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.

Exercise and media company Peloton today unveiled a full brand relaunch, complete with a major ad campaign and the announcement of new app subscription...
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Brands Have Trouble Measuring ROI Across Channels 05/23/2023

May 23rd, 2023

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday.

But will they know if they are getting what they’re paying for?

Only 54% are confident they can measure ROI across digital...
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Google AI-generated ad tools will put brands into search chat

May 23rd, 2023

Google is experimenting with advertising in its new AI-powered search engine, causing publishers and brands to reassess how they set up their websites and manage ad campaigns.

On Tuesday, Google revealed a slate of AI tools for advertising, including the ability to use text prompts to generate...
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Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI : MarketingProfs Webinars

May 23rd, 2023

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Peloton unveils âcriticalâ brand relaunch, as the struggling company eyes growth

May 23rd, 2023

After seeing revenue and profit plummet, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

Peloton seeks comeback with brand refresh under new CMOâbehind the strategy

May 23rd, 2023

Peloton, a one-time pandemic darling, has been stuck in a slump marked by supply issues, product recalls and lackluster demand. But now, under a new chief marketing officer, the New York-based company is trying to regain its footing with a brand...
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5 Digital Marketing Trends Brands Should Pay Attention To

May 23rd, 2023

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends...
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The Gen Z appeal: Why classic beverage brands

May 22nd, 2023

Staying relevant is one of the main objectives of any brand. Part and parcel of that includes consistent revamping of one’s brand identity in order to remain fresh and to appeal to younger generations.

As of late, we have seen many brands revamping their logos to pack a punch,...
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