Branding

There are 168 articles in this category

Brands Have Trouble Measuring ROI Across Channels 05/23/2023

May 23rd, 2023

Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday.  

But will they know if they are getting what they’re paying for?

Only 54% are confident they can measure ROI across digital...
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Google AI-generated ad tools will put brands into search chat

May 23rd, 2023

Google is experimenting with advertising in its new AI-powered search engine, causing publishers and brands to reassess how they set up their websites and manage ad campaigns.

On Tuesday, Google revealed a slate of AI tools for advertising, including the ability to use text prompts to generate...
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Peloton unveils ‘critical’ brand relaunch, as the struggling company eyes growth

May 23rd, 2023

After seeing revenue and profit plummet, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

<iframe loading="lazy" title="Peloton. Anyone. Anywhere." width="736" height="414" src="https://www.youtube.com/embed/GD3r8iy5cmk?feature=oembed" frameborder="0" allow="accelerometer; autoplay;...
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The Gen Z appeal: Why classic beverage brands

May 22nd, 2023

Staying relevant is one of the main objectives of any brand. Part and parcel of that includes consistent revamping of one’s brand identity in order to remain fresh and to appeal to younger generations. 

As of late, we have seen many brands revamping their logos to pack a punch,...
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