Branding

WASHINGTON (TND) — Ahead of Pride Month, Target has pulled some items from its stores after backlash over its Pride Month collection. As some companies see hits to their business for their marketing strategies, others say LGBTQ people are being attacked in a...
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Dive Brief: 

• Bacardi Rum will hold a series of global marketing activations under its ongoing “Do What Moves You” brand platform, the brand said in a press release. Timed to summer, the activations are inspired by the feelings of community and self-expression often associated with dance.
• Efforts kick off...
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Love it or hate it, the decision to launch Fckoatly.com has attracted a lot of attention. Colleen Ryan, a partner at insights and research agency TRA, weighs up the pros and cons of Oatly's strategy to explore whether focusing on the haters will pay off for the brand.

Every...
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Many companies highlighted sourcing. / Photo by Patricia Cobe

Plastered around the Show floor at the National Restaurant Association Show this week was branding highlighting sustainability. From ethically sourced seafood to compostable packaging, many brands leveraged their eco-friendly initiatives during the event at Chicago's...
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Dive Brief:

• Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help brands produce more effective self-service campaigns, per a company blog post.
• The roster includes VidMob, WhyteSpyder, Kaizen Ad, It’sRapid.ai and The Mars Agency. They will help marketers refine their advertising in...
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